SEO Metriks Marketing Platform (hereinafter “SEO Metriks”) Privacy Policy
SEO Metriks Marketing Platform “the App” provides SEO tools “the Service” to merchants who use Shopify to power their stores. This Privacy Policy describes how personal information is collected, used, and shared when you install or use the App in connection with your Shopify-supported store.
SEO Metriks is firmly committed to the privacy of its customers. SEO Metriks shall take all reasonable measures to have your personal information protected to ensure you feel safe and secure.
This Privacy Policy covers how SEO Metriks uses personal information that users provide to SEO Metriks when they use the SEO Metriks app service through our app (cloud-based SEO platform). This Privacy Policy applies only to information that you provide to us through the Service. By using any of the services you accept the terms of our Privacy Policy.
To start using SEO Metriks, you will need to install the app from http://apps.shopify.com/seometriks and provide some personal information such as a unique email address. We may use your Personal Information to respond to an email or other inquiry or request, to help improve the Service, to customize your experience or to send updates or notices about the Service.
The information that SEO Metriks collects about you can be classified as Personally Identifying Information and Anonymous Information. Personally Identifying Information refers to information that identifies you as a person, for example, your name and email address. Anonymous Information refers to information that does not identify a specific individual. We may use and analyze the information we collect so that we can administer, support, improve and develop our website and the products and services we offer. We may collect information from third party service providers only upon your grant of respective permissions.
We collect your name and email address when you register in the Service.
We may use your PII to respond to an email or other inquiry or request, to help improve the Service, to customize your experience at the App, or to send updates or notices about the Service.
Every time you visit the App, SEO Metriks collects certain technical information from your Web browser. This includes your internet connection, browser language, operating system, hardware specs, the pages that were visited and returned to, the time spent on the App by a visitor, the referring site and any keywords used to find the App on search engines. This information does not contain any reference to personal information. This information can only be accessed by and can be used with the sole purpose of tracking visits to the Website and improve the experience, content and layout of the Website. Using the anonymous information, SEO Metriks can also identify defects in the Service and thus continually improve the quality of the Service.
As is common practice with almost all professional apps and services, this app uses cookies. Cookies are tiny files that are downloaded to your computer to improve your experience. This chapter describes what information they gather, how we use it and why we sometimes need to store these cookies. We will also share how you can prevent these cookies from being stored however this may downgrade or ‘break’ certain elements of the site’s functionality. For more general information on cookies see the Wikipedia article on HTTP Cookies .
Cookies are also the cornerstone for any Web analytics solution that tracks interaction between a browser and a website. SEO Metriks uses information collected from cookies to track the pages of the App that our users view, the browsers they use and other information about user activity when visiting the Websites.
We use third-party analytics services to help understand your usage of our services. We utilize Google Analytics, a web analysis service provided by Google, to better understand your use of our Website and Services. Google Analytics collects information such as how often users visit the Websites, what pages they visit and what other sites they used prior to visiting. Google uses the data collected to track and examine the use of the Website, to prepare reports on its activities and share them with other Google services. Google may use the data collected on the Website to contextualize and personalize the ads of its own advertising network. SEO Metriks has implemented Remarketing with Google Analytics for Display Advertising online. SEO Metriks and third-party vendors, including Google Inc., use first-party cookies (such as the Google Analytics cookie) and third-party cookies (such as the DoubleClick cookie) together to inform, optimize, and serve ads based on a person’s past visits to the Website. As a result, SEO Metriks ads are displayed on sites across the Web. Visitors can opt-out of Google Analytics for Display Advertising and customize Google Display Network ads using the Ads Preferences Manager. Google’s ability to use and share information collected by Google Analytics about your visits to the Website is restricted by the Google Analytics Terms of Use and the Google Privacy Policy. Google offers an opt-out mechanism for the web available here.
We provide a limited amount of your information (such as sign-up date and some personal information like your email address) to Intercom, Inc. (“Intercom”) and utilize Intercom to collect data for analytics purposes when you use our product. As a data processor acting on our behalf, Intercom analyzes your use of our website and/or product and tracks our relationship by way of cookies and similar technologies so that we can improve our service to you. For more information on Intercom’s use of cookies, please visit https://www.intercom.com/terms-and-policies#cookie-policy. We may also use Intercom as a medium for communications, either through email, or through messages within our product(s). As part of our service agreements, Intercom collects publicly available contact and social information related to you, such as your email address, gender, company, job title, photos, website URLs, social network handles and physical addresses, to enhance your user experience. For more information on the privacy practices of Intercom, please visit https://www.intercom.com/terms-and-policies#privacy. Intercom’s services are governed by Intercom’s terms of use which can be found at https://www.intercom.com/terms-and-policies#terms. If you would like to opt out of having this information collected by or submitted to Intercom, please contact us.
If you are subscribed to the Service and you wish to log in to your Service account, your Web browser must accept cookies. A cookie/session variable is assigned to you when you log in, and is placed on your computer for programming purposes only. It ensures that you have properly logged in and that your personal information is only accessible to you. The Web browser’s settings can be customized to refuse cookies and to remove them from your computer.
SEO Metriks provides several tools that allow users to connect with certain Google services, such as Google Analytics, Google Search Console and Google Business Profile. SEO Metriks Google Ads tool pulls data from Google Analytics so your Google Ads and Google Analytics accounts should be connected. Different SEO Metriks tools may ask for different permissions, so it is important to review the requested permissions before allowing access.
In order for these SEO Metriks applications to work properly, a user must begin the process by clicking the ‘Connect’ button. The user will be taken to a secure page on Google.com via a pop-up window or tab, where the permissions the tool requires will be displayed. If the user consents to grant SEO Metriks permission, Google will issue a token that our tools can use to access the requested information.
After receiving permission, SEO Metriks can, within the scope of the approved access, request information about, or data from, any profile the user has access to. For these tools, SEO Metriks uses a short-lived access token to request user Google Analytics, Search Console or Google Business Profile data.
The information that we request is used by our tools in calculations and visualizations about your selected data. We store the requested data up to 30 days to build reports and provide additional analytics data in various SEO Metriks tools. At the end of the specified period we delete the data and make a new request. If a user revokes access to the Google Analytics, Search Console or Google Business Profile data, we delete all previously requested data.
By default, our tools are able to see the email address of the user’s account. Our tools do not ever see or store a user’s password, as that is entered on a secure pop-up window or tab on Google’s website and not visible to us. At any time the user can revoke access to their Google Analytics, Search Console or Google Business Profile data in the SEO Metriks settings.
We shall not disclose, sell or rent your Google Analytics, Search Console or Google Business Profile data to any third party. We shall share your Google Analytics, Search Console or Google Business Profile data with the third parties only if you instruct us to and only if such information is required to provide you with specific services.
SEO Metriks provides customers with the ability to connect to Google Data Studio. Google’s Privacy Policy applies to the use of Google Services and Data. Google Privacy Policy
To monitor which tools by SEO Metriks and others tools, have been granted access to your information, and to see which permissions have been granted, review your connected applications here: myaccount.google.com/permissions
SEO Metriks provides the Facebook Insights tool that grants the ability for users to get limited analytics for their page.
In order for this SEO Metriks application to work properly, a user must begin the process by clicking the ‘Connect to Facebook account’ button. The user will be taken to a secure page on Facebook.com via a pop-up window or tab, where the permissions the tool requires will be displayed. If the user consents to grant SEO Metriks permission, Facebook will issue a token that our tools can use to access the requested information.
After receiving permission, SEO Metriks can, within the scope of the approved access, request information about, or data from, any page the user grants access to. For this tool, SEO Metriks uses a short-lived access token to request the user’s page Insights data.
The information that we request is used by our tools in calculations and visualizations about your selected data. We store the requested data for up to 90 days to build reports and provide additional analytics data in various SEO Metriks tools. At the end of the specified period, we delete the data and make a new request if a user visits the service or the Facebook Insights tool. If a token expires or a user revokes access to their Facebook page, we delete all previously requested data.
By default, our tool is able to see the email address of the user’s account. Our tool does not ever see or store a user’s password, as that is entered on a secure pop-up window or tab on Facebook’s website and not visible to us. At any time the user can revoke access to their Facebook page data in the SEO Metriks settings.
We shall not disclose, sell or rent your Facebook data to any third party. We shall share your Facebook data with the third parties only if you instruct us to and only if such information is required to provide you with specific services.
To monitor which apps and websites have been granted access to your information, and to see which permissions have been granted, review your business integrations here.
You have the right to decide whether to accept or reject cookies. You can exercise your cookie preferences by clicking on the appropriate opt-out links provided in the cookie table above.To control cookies, you can modify your settings in most web browsers to accept or deny cookies or to request your permission each time a site attempts to set a cookie. Although cookies are not required for some parts of our services, the SEO Metriks site and service may not work properly if you disable cookies entirely. For example, you cannot log in if you’ve disabled all cookie use. As the means by which you can refuse cookies through your web browser controls vary from browser-to-browser, you should visit your browser’s help menu for more information. In addition, most advertising networks offer you a way to opt out of targeted advertising. If you would like to find out more information, please visit http://www.aboutads.info/ or http://www.youronlinechoices.com .
Privacy for our users is very important for SEO Metriks. We shall not disclose, sell or rent your Personal Information to any third party for marketing purposes. We shall share your Personal Information with third parties only if you instruct us to, and only if such information is required to provide you with specific services.
SEO Metriks may disclose Personal Information to conform to legal requirements or to respond to a subpoena, search warrant or other legal process received by SEO Metriks, whether or not a response is required by applicable law. SEO Metriks reserves the right to transfer Personal Information to a successor in interest that acquires rights to that information as a result of the sale of SEO Metriks or substantially all of its assets to that successor in interest. We may use and disclose to third parties information we collect in aggregated, non-personally identifiable form for research and informational purposes and to help us make sales, marketing and business decisions.
All information you provide to us is stored on our secure servers behind firewalls. SEO Metriks shall use all and every commercially reasonable physical, managerial and technical safeguard to preserve the integrity and security of your Personal Information. We cannot warrant the security of any information you provide in the Service and you do so at your own risk. Once we have received any information from you, SEO Metriks shall make all and every commercially reasonable effort to ensure the security of our systems. Please note that this is not a guarantee that unauthorized entry or use, hardware or software failure and other factors that may at any time compromise the security of user information, will not happen.
Where you use a password for access to our Services, you are responsible for keeping this password confidential. We ask you not to share your password with anyone. If you are registered as a user, we also enable you to view the data about you yourself and, if applicable, to delete or amend it. If incorrect information is stored despite our efforts to ensure that data is accurate and up to date, we will correct it at your request.
SEO Metriks is committed to keeping your email address confidential. We shall never sell, rent or lease our user email lists or otherwise disclose the user email addresses to any third party. We shall use our users’ email addresses exclusively to communicate SEO Metriks information to them. We respect your attention and time so we shall limit the frequency of our mailings to a reasonable amount.
SEO Metriks shall automatically email administrative messages such as “Thank you” messages or welcome messages introducing users to the SEO Metriks products and services, responses to password recovery, password and email change requests and similar explanatory messages that are necessary for user guidance. Users cannot opt-out from these emails.
SEO Metriks may email you service announcements such as day and time of expected interruptions of services, change of prices or service specifications. These emails have no opt-out status either.
SEO Metriks may email marketing messages such as product updates and special offers. However these messages shall be sent only to SEO Metriks users and never to any third parties. Upon receipt of a SEO Metriks special offer or product update email message, users can opt out by clicking the Unsubscribe link at the bottom of the message.
Our Service does not address anyone under the age of 13 (“Children”). We do not knowingly collect personally identifiable information from anyone under the age of 13. If you are a parent or guardian and you are aware that your Child has provided us with Personal Data, please contact us. If we become aware that we have collected Personal Data from children without verification of parental consent, we will take steps to remove that information from our servers.
Your use of the Services, including any dispute concerning privacy, is subject to this Privacy Policy. SEO Metriks reserves the right to modify this Privacy Policy from time to time and such modifications shall be effective upon posting them on the Website. You agree to be bound by any changes to this Privacy Policy when you use the Services after any such modification is posted. It is, therefore, important that you review this Privacy Policy regularly to ensure you are updated of any changes.
If you have any questions or comments about our Privacy Policy please contact us at hello@seometriks.com.
Scheduled for January 1, 2020, CCPA regulates personal information collection and data usage by businesses. SEO Metriks complies with all laws and regulations applicable to its provision of the online services, which would include the CCPA.
California law permits users who are California residents to request and obtain from us once a year, free of charge, a list of the third parties to whom we have disclosed their personal information (if any) for their direct marketing purposes in the prior calendar year, as well as the types of personal information disclosed to those parties. If you are a California resident and would like to request this information, please submit your request in an email to hello@seometriks.com.
On 25 May 2018, the EU General Data Protection Regulation (GDPR) replaces the existing 1995 EU Data Protection Directive (European Directive 95/46/EC). SEO Metriks is committed to GDPR compliance. We have evaluated the new requirements and restrictions imposed by the GDPR and reviewed where and how we collect, use, store and dispose of personal data.
When processing data, we aim to ensure the following:
We may collect the following PII: email address, full name
Our servers are located in the EU and in the USA.
We do care about the security of your data. SEO Metriks allows you to correct, amend, delete, or limit the use of your Personal Data. All our third party service providers are GDPR compliant to ensure that your data are protected. We have taken appropriate technical steps to ensure that we use the necessary level of protection for your information: