Service
Influencer Marketing
If a brand is to succeed online, it must command attention; the right attention. We produce bespoke campaigns with credible, authentic, social creators and influencers.
We believe in the power of human touch when it comes to influencers. What’s that, you say? But you’re a digital growth agency who base everything on data? Of course we do, BUT. And it’s a big BUT. A brand’s integrity is so important that it’s paramount that any influencer promoting or representing your brand, gets the human seal of approval. That’s why our approach to influencer marketing is to find prospective influencers and apply best-in-class software and technology to audit and identify fake followers and bot accounts before handpicking each influencer based upon real human interaction.
And we don’t manage or represent a select group of influencers, meaning we are completely unbiased and only work with influencers who are a genuine fit for our clients. What does this mean in reality? In short, we only work with influencers who are authentic and share the same values and passions as our clients, ensuring a genuine fit. We collaborate with influencers to share our clients’ brand stories in a reliable and creative way that, ultimately, provides measurable impact. Put simply, we create conversions as well as conversations.
We manage all aspects of an influencer marketing campaign. From brainstorming creative concepts and identifying the right influencers, to overseeing content activations and immersive reporting, no stone is left unturned.
Over the years we have built and maintained first-hand relationships with global influencers across multiple verticals. From micro influencers, social superstars and celebrities to tech unboxers and fashion vloggers, our contacts are unrivalled.
We have a dedicated data team and combine this with our expertise to select only the most relevant influencers and content creators who have established communities that are relevant to your brand. We use best-in-class software and technology to allow us to audit audience demographics and identify inauthentic followers and accounts.
Our job is not done once our on-boarded influencers have hit ’post’. We track and monitor all influencer content to ensure it is on track to succeed. Thanks to our in-house data team, we’ve got the tools to track, monitor and evaluate (in real-time) the success of our campaigns with ease. At the end of each campaign, we provide our clients with a thorough evaluation report that outlines the results, value and impact provided by each influencer and their content.
